Carnival Cruise Line Essay
A Case Analysis Presented to the Faculty of College of Hospitality & Institutional Management of Our Lady of Fatima University
In a Partial Fulfillment of the Requirements for the course
Hospitality Organizational Management (HRMPS 15)
Zoila S. Pagaacita
Mr. Marc Gerald Pajela
February 17, 2013
PART I. THE ISSUE The main issue of the case is how the Carnival Cruise Line can improve their “Fun Ship” strategy without losing its original meaning. They are having difficulties on how can they innovate some of their facilities aboard the ship and their services to proved to their competitors and the industry that …show more content…
Carnival’s unprecedented rise to the world’s largest cruise operator can be attributed to its ability to manage brand autonomy, with each major cruise line maintaining separate sales, marketing and reservation offices, as well as through the industry’s most aggressive shipbuilding program.
After achieving its position as "The World’s Most Popular Cruise Line", in 1987 Carnival made an initial public offering of 20 percent of its common stock which provided the initial influx of capital that allowed the company to begin expanding through acquisition.
Over the years, Carnival has acquired representation in virtually every market segment of the cruise industry,