Essay on Do Objects Make Us

889 Words Oct 8th, 2010 4 Pages
Do Objects Make Us? Many people in today's society are distressed greatly with ones rank in the social hierarchy; material possessions of all sorts seem to construct, shape, and style the lives of consumers all over the world. Consumers all over the world are becoming more and more demanding as more and more is being advertised. Many companies, such as Apple, often advertise months in advance for products creating commotion, attentiveness, and desire among the world. Stores, such as Old Navy, inspire consumers to shop at stores like theirs to feel pleased and satisfied with how much can be bought with such small amounts of money; when in reality, the consumers are spending money on their identity. In “On sale at Old Navy: Cool …show more content…
Many people in today's world would rather be dressed nicely, put together and have some debt than wear shaggy, aged, out of date fashion. I am not excluding myself from this category, however; America has been shaped and molded to be consumers. This generation of american culture is letting the objects they buy define who they are as a person and citizen. In “iPad Envy”, Rob Walker argues that people are often obsessed with the thought of being the first to have new state-of-the-art technology. Technology-seeking people like this are the first ones to pre-order advertised products even though they at risk of many complications and uncertainty of perfect product performance. These “technology-seeking” are letting objects such as technology to define them. They will pay more for similar technology to get the brand they want others to associate them with. Although Rob Walker states that these people should be thanked for their ignorance; consumers need to take a step back and look at the situation they are in. Consumers should ask themselves, “Do I really need this?”. Walker also brings up the fact that they are often guinea pigs for buying this technology and that they are often getting ripped off. Rob Walker stated in his article that an estimate of 200,000 people pre-ordered the Apple iPad paying $500- $700. Many people believe that like the iPhone, once the glitches and flaws are fixed, the products price will decrease. This approach of marketing helps

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