Drowling Mountain Resort Essay

2002 Words Feb 15th, 2013 9 Pages
Drowling Mountain Resort

Situation

Drowling Mountain is a community resort, situated 45minutes away from Syracuse, New York, one of the larger cities in New York, with a population of 145,170 people in 2010. Drowling Mountain was also located near some surrounding communities in Onondaga County, which has a population of 321,830 people. Drowling Mountain offers snow related activities such as snowboarding and skiing, along with operating a full service chalet, which has equipment rentals, food and beverage for sale, ski instructions and lodging rentals available for overnight guests. Drowling Mountain has a close connection with the city of Syracuse and its local businesses, however, over the past couple of years, Drowling has been
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o Quite a few other resorts offered year round services at their resorts. These services included dogsledding, horseback riding, hiking, and biking and wildlife observation. o Each resort competes for visits to the resort in order to cover costs, and the entire industry would be better served if the region experienced a higher participation rate. o Resorts differentiate themselves by the type of secondary services they provide to their customers. These include things like chalet service, nightlife, equipment rentals and recreational activities available o The degree of rivalry among the competing resorts is fairly high, as they compete mainly on price, customer’s satisfaction and quality of ski experience each resort provides.

After a carefully analyzing Porter’s five forces, the ski resort industry is a tough industry to capitalize growth in, unless you have a positive experience product and service differentiation than what other resorts are offering. There are minimal barriers to entry, which eases pressure on the resorts to be able to forecast industry expectations a little simpler.

The participation rate in snowsports was 7.5% of the US population in 2010, with a male to female ratio of 64:36, in which 46% of male skiers were aged between 13 and 34. This demographic demonstrates that an older population is mostly

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