Final Draft Week 2 Essay

1022 Words Dec 20th, 2015 5 Pages
Business Model and Strategic Plan, Part 1:

Caesar’s Entertainment


October 18, 2015

Caesar’s Entertainment: Sportsmen’s Lodge

Caesar’s Entertainment is well known as a hotel and casino chain. “Since its beginning in Reno, Nevada, more than 77 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on three continents,” ("Caesar's Entertainment", 2015). The corporation has built up customer loyalty over the years by providing quality services and accommodations. However, many families with children will choose somewhere that is more kid-friendly. The following plan outlines how a new division of Caesar’s Entertainment, hence forward called
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“Sportsmen’s Lodge: a Caesar’s Entertainment Subsidiary” The “Sportsmen’s Lodge” will be an all-inclusive resort with activities and amenities that will keep the whole family happy. Every family has had conversations at one time or another about where a vacation should be spent and what to do while there. Then there is the task of finding a place for the family pets to stay while their family is gone—but many families do not want to leave their beloved “furry” children. Vacationing at “Sportsmen’s Lodge” will be the perfect option for every family member because of the added amenities. The “Sportsmen’s Lodge” division will both address customer needs while also achieving competitive advantage. This new division will take “all-inclusive” to a whole new level. Nowhere else, at least no one in the US, caters to any type of guests, human or other. Excellent information – great level of detail.
Vision: “Sportsmen’s Lodge” Located in the beautiful scenic Beckley, West Virginia, there will be plenty of activities to participate in. Of course, there will be a casino, there will be the usual spa for Mom, with an indoor, year-round theme park for the kids with childcare provided. Dads will enjoy the hunting and fishing amenities offered to them, as well as other outdoors activity. A vision is a future focused, strategically positioned statement. This describes available amenities.

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