Final Draft Week 2 Essay
October 18, 2015
Caesar’s Entertainment: Sportsmen’s Lodge
Caesar’s Entertainment is well known as a hotel and casino chain. “Since its beginning in Reno, Nevada, more than 77 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on three continents,” ("Caesar's Entertainment", 2015). The corporation has built up customer loyalty over the years by providing quality services and accommodations. However, many families with children will choose somewhere that is more kid-friendly. The following plan outlines how a new division of Caesar’s Entertainment, hence forward called …show more content…
Vision: “Sportsmen’s Lodge” Located in the beautiful scenic Beckley, West Virginia, there will be plenty of activities to participate in. Of course, there will be a casino, there will be the usual spa for Mom, with an indoor, year-round theme park for the kids with childcare provided. Dads will enjoy the hunting and fishing amenities offered to them, as well as other outdoors activity. A vision is a future focused, strategically positioned statement. This describes available amenities.