Into the Fire Essay

1287 Words Mar 16th, 2011 6 Pages
Arlie Russell Hochschild is a Professor of Sociology at the University of California, Berkeley. Hochschild’s interests of research are in the impact of contemporary capitalism on everyday life. In the essay she wrote, “From the Frying Pan into the Fire”, Hochschild argues the growing emphasis on efficiency is affecting our lives. We have allowed the idea of workplace efficiency to infiltrate within the home life, in significant and negative ways. Hochschild’s study of the influence of efficiency directly applies to other aspects of life, such as the way we eat food, communication, education and vacation.
In America, we constantly on the go; dropping off the kids at school, going to work, picking up the kids from school, running
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Sociologist like George Ritzer might also agree with that idea. In his book The McDonaldization of Society (1993).he wrote that McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Ritzer highlighted four primary components of McDonaldization: Efficiency – the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". Here, the optimal method equates to the fastest method to get from point A to point B. In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.[1] * Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. This allows people to quantify how much they're getting versus how much they’re paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Workers in these organizations are judged by how fast they are instead of the quality of work they do.[1] * Predictability – standardized and

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