Essay on Mombassa

3301 Words Apr 16th, 2012 14 Pages
Project on International Marketing Group 6 – Indian Hotel in Mombasa
Product: Launch of “Vivanta by Taj Sea Shell” in Mombasa

Student Number Student Name Group-VI
80118110092 Rathod, Nikhil
80118110090 Ranjith, Bhanu
80118110110 Thawani ,Pooja
80118110076 Patel, Bhavin
80118110084 Pillai, Satish
80118110099 Seth, Rahul

Country Notebook
The Country Notebook—A Guide for Developing a Marketing Plan

The Country Notebook Outline
• I. Cultural Analysis
• II. Economic Analysis
• III. Market Audit and Competitive Market Analysis
• IV. Preliminary Marketing Plan

I. Cultural Analysis
Mombasa’s history dates back to the 16th century, and it has been ruled by the Portuguese, Arabs and
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Market Audit and Competitive Market Analysis
I. Introduction
The coastal city of Mombasa is one of Africa’s major tourist destinations, with some of the best beaches in the world. Located on Kenya’s Eastern coastline bordering the Indian Ocean, Mombasa has become popular for its exotic beaches, diverse marine life, world-class hotels and friendly people. Mombasa has undoubtedly one of the best white sandy beaches in Africa. The warm waters of the Indian Ocean cater to all types of tourists: those looking for a quiet swim, a place for kids to play, deep-sea fishing, and water sports activities such as scuba diving and sailing. In addition to its beautiful beaches, Mombasa offers a diverse cultural history. The City traces many of its cultural traditions to former Portuguese, Arab and British settlers – all of which have left a lasting influence on the City’s food, architecture, and people. Tours of the town, safaris in game parks, and camping trips can all be included in your vacation plan. Nightlife in Mombasa is always exciting, and the City offers many dance clubs and casinos that cater to a variety of entertainment tastes. Or,

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