Essay on Simple Business Plan

12484 Words Aug 12th, 2014 50 Pages
SOURCE: Microsoft Office 2002 – Business Planner Templates
To see many other sample business documents open MS Word 2002 and from the menu select: File – New – More Word Templates

Introduction to the Sample Plan

The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emphasize the most impressive features of the business. Your goal in composing a
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The funds will be used to refurbish the shop, to expand the staff, and to developincrease marketing activities, primarily our Web site and databasee development.

I appreciate your consideration of the business plan for Northwind Traders. I will contact you next week in approximately ten days to see if you have any questions andor to discuss how we may proceed. Thank you.

Sincerely,

Heather Mitchell
President

Table of Contents

EXECUTIVE SUMMARY 1

Description of the Company 1 Mission Statement 1 Products and Services 1 Financial Forecast 2 Financing Requirements 2

HISTORY AND POSITION TO DATE 4

The Company’s Mission 4 Management Team and Key Personnel 4 Services 6 Transportation 7 Company History 7 Guarantees and Warranties 8 Business Structure 8

MARKET RESEARCH 8

Economic and Social Factors 9 Competitive Environment 9 Long-Term Opportunities 9 Geographic Area 10 Market Description 10 Target Customers 10 Market Definition 10 Market Opportunities 11 Competitive Analysis 12 Competitive Advantages 13 Competitors’ Positions 14 Potential Future Competition 14

BUSINESS STRATEGY 15

Customer Incentives 15 Advertising and Promotion 15 Sales and Marketing 16 Commission 17

OPERATIONS 17

Premises 17 Choice of Location and Premises 17 Hours of Operation 17 Equipment 18 Staffing 18

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