Strategic Plan, Part Ii: Swott Analysis Essay examples

1359 Words Nov 8th, 2011 6 Pages
• Conduct an internal and external environmental analysis for your proposed business. • Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment. • Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations: • Legal and regulatory • Global • Economic • Technological • Innovation • Social • Environmental • Competitive analysis • Internal forces and trends
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Action Adventures will tap into opportunities such as; NASCAR adventures, Sky Diving, Hang Gliding, Wind Surfing, Surfing, Baja 1000 racing experiences, Off Shore Power boat racing, under water adventures (diving with Sharks), Open wheeled Indy Car racing, Drag Racing, Fighter Pilot adventures and many more thrilling adventures. Action Adventures will serve as the middle man in creating customer specific adventures for the thrill seeking enthusiast.

Action Adventures will mirror the general purpose of a travel agency. The vast difference being that Action Adventures will plan and seek out high energy action sports adventures for those that are more daring and seek a vacation of a lifetime. The market is currently saturated with individual operators that offer one specific extreme action sport adventure. Action Adventures will bring to together the enthusiast and the providers.

Strategic planning will determine the course of this new business. A strategy provides a framework for managerial decisions, reflecting a company's awareness of how, when and where it should compete; against whom it should compete; and for what purposes it should compete. (Pearce, Robinson 2004) As an owner of an Extreme Adventures, planning business strategies is the first thing, followed by the company's purpose. A mission

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