The Walt Disney Company Essay

2652 Words Mar 6th, 2012 11 Pages
EXECUTIVE SUMMARY The Walt Disney Company is the indisputable leader among international entertainment companies. It encompasses an array of cable, radio and broadcast. It produces animated films, live stage plays and musical recordings. It owns various parks and resorts, vacation clubs and cruise lines. Also, a great variety of consumer products is provided by the company. Geographically, the company operates in Europe, Latin America, North America and Asia Pacific. This work includes the analysis of external environment which have an influence on The Walt Disney Company. External environment includes political, economic, social and technological factors. This analysis will help to choose valuable strategic decisions, which may be …show more content…
Disney Consumer Products (DCP) is a business segment of The World Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor, books and magazines to interactive games, food and beverages, stationary, electronics and animation art. Disney Consumer Products appeared in 1929 when Walt Disney licensed the image of Mickey Mouse for use it on a children’s writing tablet.
4) Media Networks.
Media Networks comprise a vast array of broadcast, radio, cable, publishing and Internet business. Key arias include: Disney-ABC television group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations and a supporting headquarters group. Marketing, research, sales and communications functions also exist within the segment.

PEST
As well as all companies, Walt Disney Corporation is affected by such external factors as: political factor, economic factor, social factor and technological one.
1) Political Factor The government is the biggest serious aspect of a political factor as it is the one that forms the laws and tax size. Since Disney Company is international organization and it operates in different countries, governments of these

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